Experience is the new profit

Have you ever heard over the term 'Emotion per sq ft is the new Sales per sq ft'? Have you ever thought about it? How often have you seen the feedback 'the food was good but nothing amazing?' More often than not will guests want to be wowed and not only by the food they are eating. WOW can come because of different things but will ALWAYS have the same EFFECT. People talk about you and will return.

Everybody reacts differently to experiences though which makes it necessary to know your customers, your market etc. Bring staff on board as they are most likely being the ones, 'living' those experiences. Be careful though what you consider being important, sometimes being innovative for the sake of it, will not work. Sometimes it is the basics that need to sit right before customers are open to new things. What is important to you? How much do you want to be wowed? How much importance do you put on senses, i.e. smell, vision, feel in a restaurant?